Carlson Marketing & VoiceVerified Crack the Code on Identity Theft
November 30, 2007 — For consumers concerned about identity theft, Carlson Marketing and VoiceVerified have teamed up to offer consumers safer, simpler and more secure access to their accounts. Instead of having to manage PINs and passwords or divulge personal information, access is granted by the sound of a person’s voice, their unforgettable password™.
“This gives our clients an unbelievable edge with their customers, in terms of customer satisfaction and brand differentiation,” said Andy Wright, executive vice president, Global Marketing Services, Carlson Marketing. “It has a huge ‘cool’ factor; it’s totally secure; and it actually reduces contact center costs.”
For the seventh year in a row, concerns over identity theft topped the Federal Trade Commission’s list of consumer complaints. No wonder: identity theft costs have exceeded $50 billion annually for the past few years. At the heart of efforts to mitigate identity theft is strengthening the process of granting account access to assure that only legitimate account holders get through. (Read the rest of this article)

